Is graphic design in demand in India?
Graphic designing is the most sought-after career option these days. Graphic design is in huge demand. Moreover, these professionals are required in every industry starting from startups, companies, and businesses. A graphic designer is a professional who aids businesses to communicate their services and products to their potential or targeted customers. So here in this article; we will throw the light on whether there is any demand for graphic designers in India or not. And Will you be able to make a career out of this professional or not. Stay tuned to get proper information.
We will Categorize the Work of a Graphic Designer into Three Stages:
Graphic designers help companies to create graphics for each and every aspect of the company, such as:
Logo Designing: Designing a logo is one of the the most crucial components of a business because it aids in the creation of brand awareness. A graphic designer aids in the creation of a logo of the company that is very crucial for the organization’s specialization and objective.
Infographics: As a graphic designer have to create a variety of infographics for the company, such as magazines, poster, brochures, banners, and so on.
Social Media Graphics: Graphic designers have to create various social media visuals that aid in the creation of brand engagements; via various social media platforms such as Facebook, Instagram, Pinterest, and others.
Career Prospects for Graphic Designers
Nearly all areas of the industry can simply hire graphic designers. Candidates will get access to a variety of career options after completing a professional graphic design course. There are numerous options for the kind of career one might desire. While some want to work for businesses and media outlets, some people prefer to be their own bosses and choose to become freelancers. Stable job options in a variety of fields are offered by graphic design.
Demand for Graphic Designers
A well-known proverb that keeps proving true time and time again is “a picture is worth a thousand words”. Graphic design does a fantastic job at implying that images, or rather visuals in general, are the most effective form of communication. In order to provide information to the audience, graphic design is defined as the process of visual communication, which combines words, images, and ideas.
The creations of graphic designers can be seen everywhere, including in the logos and packaging of the goods you purchase as well as in the websites you visit, the games you play, the advertising you see, and the movies you watch. It is impossible to imagine any brand or company without the use of graphics design anymore. This digital era is here to stay and has already become an indispensable part of it. Hence, there is a huge demand of graphic designers in India. Reputed Institutes are providing graphic designing courses in Kolkata that is helping the creative young minds for getting into this sector.
Take Away
On the other hand, let’s look at the recent scenario of the other traditional program such as engineering or management; According to the National Employability Report 2019; 80% of the students who have passed engineering in India; despite having a degree from a reputed and expensive institution, are not suitable for the job as per the demand of the market. Although about 1.5 million students pass engineering every year, about 12.5 of them millions students are forced to work in non-technical fields for low pay. Graphic designing is one of the most sought-after career options; for those who have a creative mindset, this sector is just for them. The demand for graphic designers is also growing at a high pace; with the passing times. So if you have an interest in graphic designing strike while the iron is hot. Learn about: Impact of Graphic Designing.
